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Every Tuesday and Friday,
WTR presents a round-up of news, developments and insights from across the trademark sphere. In our latest round-up, we look at how the pandemic is changing consumer habits, Treasury Wine inking a licensing deal for its US brands, Iran joining the Madrid e-filing community, and much more. Coverage this time from Trevor Little (TL), Bridget Diakun (BD), and Tim Lince (TJL).
Market radar:
Pandemic sees changing consumer habits – An article on
Glossy has dived into various studies which looked at how the covid-19 pandemic (and other recent events) have impacted how consumers engage with brands. For example, the health emergency itself has prompted 75% of consumers to “try a new shopping behaviour”, with 36% claiming to have “switched brands” and saying they will continue to do so “despite previous brand loyalty”. That shift is due to so-called “conscious capitalism”, with 60% of US consumers reportedly wanting businesses to be “vocal a