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Group M research reveals consumers affinity for latest tech

The survey also revealed that two-third consumers are ok with ads on streaming services. 12 Jan, 2021 - 03:28 PM IST     |     By indiantelevision.com Team     NEW DELHI: GroupM has released a new research that reveals that one in two (54.3 per cent) consumers believe it’s important to be equipped with the latest technology. Conducted by GroupM’s Live Panel in December 2020, this original research looks at the importance of new technology in consumers’ lives. The agency survey...
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