Urchin Tracking Modules News Today

Following the 2020 Court of Justice of the European Union’s (CJEU) ruling invalidating the Privacy Shield (see our alert here), personal data transfers from the European Union to the...

French Data Protection Authority CNIL sent hundreds of formal notices to EU data controllers on the grounds that the use of Analytics Service Solutions led to insufficiently regulated transfers to the United States. Notices raised questions on Chapter V of GDPR compliance

Lead distribution: A natural extension of an existing affiliate marketing programme Lead distribution is a performance marketing process that involves capturing, validating, and distributing leads to advertisers and lead buyers. The purpose of lead distribution is to secure the best price for generated leads. Adding lead distribution to your affiliate program opens a new revenue stream for you to qualify and monetise leads beyond what’s possible with the traditional CPA model. It simply enabl...