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The Good Men Project Become a Premium Member We have pioneered the largest worldwide conversation about what it means to be a good man in the 21st century. Your support of our work is inspiring and invaluable. 3 Trends Driving the Millennial Own vs. Rent Debate The real-estate industry must take a new approach to engage millennials and make them believe again in the power of ownership. Across all demographics, American home ownership is at 63 percent — the lowest rate in more than five deca...