While Ski Utah promotes the state’s snowsports industry, it extends well beyond representing ski resorts, providing snow reports and disseminating information.
From lift tickets to gear rental to ski lessons, the cost of skiing has been climbing in Utah and across the country, sending people looking for deals, sometimes even in Europe. People are looking to cut costs on skiing, Wewegama said, which for some means driving longer distances to smaller ski resorts and scouring the internet for deals. Cheaper day passes in Europe can look attractive to people who don’t hold season passes.
Ski Utah estimates Utah's ski resorts saw a 22% more visitors, or about 1.2 million more people, during the 2022-23 season than ever before thanks to record snowfall and extended seasons.