"Wanted to create noise in a category led by female endorsers:" Kiran Giradkar, CMO, Nilon's
The food brand recently turned 60. A chat with its CMO about its changing TG, choice of ambassador, media mix and 'new age' food products.
Ssuresh Sanghavi Pankaj Tripathi Nilon Kiran Giradkar Nilon Indiakefoodicons Kiran Giradkar Uttar Jaye
Source: afaqs.com