Validity Summit News Today

Expert: How to improve email connection with shoppers At the beginning of the coronavirus pandemic many businesses pushed heavily into their email lists in an effort to connect with their shopping base. According to reports email volume increased aby about 25% in those initial weeks, and even months later many brands continue to send additional communications with their customer base. Heres how to keep those email campaigns fresh. Kristina: At the beginning of the pandemic, many businesses had...