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>> while thats two key areas of difference, liz also says they scale differently, too. because service is largely confined to the local market and product is not. >> its much more difficult to scale a service business. theres a lot more human beings involved. theres a lot more variability involved. but it primarily is a local business. >> she says this means that growth in a product-based business can have fewer limitations than with a service-based business. she likes that. >> not only can i sc...