Variable Reinforcement News Today

[wael] without facebook, twitter, google, youtube, appe ned. >> how big an impact has social networking had on our lives, >> its huge. we have -- of the dogs on it. >> without facebook, twitter, google, u2, this revolution could never have happened. >> you guys end up spending 45 minutes or an hour instead of just going to sleep? >> yeah. >> managing my brand placements, its a full-time job. >> your news fr om? before i get out of bed every morning, im always on twitter. fake news can ...

[wael] without facebook, twitter, google, youtube, this revolution would have never happened. do you guys end up spending 45 minutes or an hour scrolling through your phone instead of just going to sleep? [girls] yeah. managing my followers, my brand placements, its a full-time job. your being observed constantly and algorithms are taking that information and changing what you see next until theyve changed your behavior. we didnt take a broad enough view of our responsibility and that ...

[max] think of a slot machine. when you pull the lever on a slot machine, you are engaging in a process called intermittent variable reinforcement, which is by far the most effective way to train someone to repeat a behavior. and the form of that that you experience on social media is likes. if you post something, you do not know if you are going to get approval for it, and you dont know what the scale or consistency of that approval is going to be. and its what keeps you coming back to it over ...

This obsessive desire to get as many likes as possible. as much as i want to say i dont care about the likes and you know, it doesnt matter. it does matter. and i think it relates to how well your videos are doing and how well your contents doing. i think it was a form of validation. ive bought likes. i still do. so like, i buy likes to like show where its like, "hey, im a cool person." the like button was a mark of genius. the internet is supposed to be interactive. the internet is supposed to ...