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It's very easy to underprice your product

What's the right price for your product? According to Steve Blank, it's apparently $0. And it's also $1 million. What? Listen to this wonderful story to learn how Steve uses these two prices to create a bounding box around the highest price customers will pay for a product. And see why he thinks "It's very…
San Francisco United States Sandy Kurtzig Gina Rulon Miller Steve Blank Venture Hacks

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