Veronica Barassi News Today

Back to the future Before we jump into the predictions made by the great and good of the marketing, media and advertising industry, it is worth taking a quick look back at where we were 10 years ago. In 2011, Google was already established as the number one search engine. Facebook was a runaway success preparing for a major IPO. The iPhone had already been with us for four years. On the surface, you could argue that predicting the previous 10 years in advertising would have been relatively s...

Science for just $15 USD. Summary Drawing on her training in anthropology and her background in media theory and history, Veronica Barassi takes a deep dive into the increasingly complex and compromising experience of datafied parenting in Child Data Citizen. The book consists of nine chapters, each of which focuses on a different type of data that is routinely collected from parents during their daily interactions with their children.