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people as the central players -- >> shush, dont tell them. >> well, cats out of the bag. >> its happening. >> i think it happened today. >> thank you for the book plug, as well. thank you my friend. thanks to you at home for joining us this hour. the year was 1990. republican incumbent north carolina senator jesse helms was pulling behind his black democratic challenger, a man named harvey gantt. it was a surprisingly competitive election. so helms cold in the political consultants, wh...

the year was 1990, republican incumbent of north carolina senator jesse helms was polling behind his black democratic challenger, a man named harvey gantt. it was a surprisingly competitive election, so home called in the political consultants who, in turn, helped the helms campaign figure out a way to fight back, and this is what they came up with, this ad. >> you needed that job, -- but they had to give it to a minority because of the racial quota. is that really fair? harvey gantt s...

Those who were left behind consciously were able to come back again and advance in society and function as equal citizens. the right has been on the tail of affirmative action since the very beginning. it was called reverse discrimination. it has been targeted from the very start. nobody on the right has wanted it. and now they finally have gotten what they wanted. you are right compared to dobbs. we didnt talk about this in the opening package, but the court effectively overruled an existing pr...

It was called reverse discrimination. it has been targeted from the very start. nobody on the right has wanted it. and now they finally have gotten what they wanted. you are right compared to dobbs. we didnt talk about this in the opening package, but the court effectively overruled an existing precedent. 2003 -- versus ballinger, where the courts are the limited holistic use of race was permissible in a context of college high ridge cajun in missions in order to foster a diverse classroom invol...