The Media Battleground: Linking Attention Metrics To Business Outcomes
In the second of a three-part series on the art and science of attention, we explore what it will take to shift from KPI-driven metrics to attention as a new currency to deliver outcome-driven results.
South Australia Andrew Spurrier Dawes James Wrigley Vicky Crouch Marlow Alexander Erlmeier Stefanie Hartstern
Source: thedrum.com