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Best Media Info: Starting October 2022, the platform has been adding one exclusive, new movie every week on the platform for their Bangla-speaking audiences| OTT News
Telugu OTT aha is another feather in the cap of language-specific streaming platforms
The platform has onboarded as many as 10 lakh paid subscribers within a year
As many as one crore Indians shifted to OTTs last year.
The video streaming space has a new trend platforms offering content in just one language. Interestingly, these platforms also have many takers.
Take the example of Telugu over the top (OTT) aha which completed one year of launch on February 8. In a year, the platform got on board as many as 10 lakh paid subscribers. Digital media is all about personalisation and language is one sharp edge, Ajit Thakur, CEO, aha, told Moneycontrol.