Sour Patch Kids Targets Gen Z In New Campaign With Twitch
Sour Patch Kids’ newest ad pits streamer against streamer, and flavor against flavor, in a livestream video game competition.
Source: thedrum.com
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Inside Roku, Talk Is Heating up About an Acquisition by Netflix
The two entertainment disruptors have a long, intertwined history that speaks for and against a deal.
Source: businessinsider.com
Global Cloud Gaming Market Anticipated to Generate a Revenue of $55,805.9 Million and Rise at a CAGR of 45.0% during the Analysis Timeframe from 2021-2028 [240-Pages]
The global cloud gaming market is expected to see striking growth by 2028, due to the increasing number of internet users worldwide. The streaming sub-segment is expected to be most lucrative.
Source: finanznachrichten.de
WeChat Channels: An Essential Tool For Western Brands In China
WeChat Channels is the latest feature unveiled by WeChat, taking the Chinese marketing world by storm. Since launch in January 2022, it has gained an impressive 200 million daily active users. Michaela Zhu of agency Emerging Communications looks at how Channels has chan Chinese social media strategy.
Source: thedrum.com
FXNOW - Watch Full Episodes of FX Shows & Movies
Watch FX original TV shows, movies and live TV on FX, FXX and FXM networks.
Source: fxnetworks.com
Four Investment Areas Streaming Providers Need To Consider
As the pendulum swings away from subscription-based models, password-sharing runs amok, a growing number of consumers consider cord-cutting and ad targeting and measurement frameworks see major disruption, the video streaming ecosystem faces a number of ongoing and emergent challenges and opportunities. TransUnion’s Frans Vermeulen spells out four timely opportunities for streaming providers.
United States Ampere Analysis Future Of Tv Video Streaming Entertainment Marketing Movies Usic And Gaming
Source: thedrum.com
Why Global Marketers Should Have A Seat At The Upfronts
The US Upfronts 2022 concluded on Friday after a week of announcements, deals and parties on New York’s Madison Avenue. Zach Chapman, vice-president of global partnerships at NBCUniversal, says it’s time for the event to fully open up to the global market.
Source: thedrum.com
AppleTV+ Grows Streaming Footprint With Prehistoric Planet Launch
AppleTV+ is aiming to establish itself as the biggest presence in streaming with the release of Prehistoric Planet.
United Kingdom David Attenborough Hans Zimmer Traeth Llyfyn Sir David Attenborough Prehistoric Planet
Source: thedrum.com
Global Marketers Should Have Seat At The Upfronts
The US Upfronts 2022 concluded on Friday after a week of announcements, deals and parties on New York’s Madison Avenue. Zach Chapman, vice-president of global partnerships at NBCUniversal, says it’s time for the event to fully open up to the global market.
Source: thedrum.com
Live Current Media Inc. Signs LOI to Acquire Alternate Reality Company Guru Experience Co.
SAN DIEGO, CA / ACCESSWIRE / May 19, 2022 / Live Current Media, Inc. ("Live Current") (OTCQB:LIVC) announces that it has signed a non-binding letter of intent ("LOI") to acquire Guru Experience Co, Inc
Source: finanznachrichten.de