Page 25 - Video Streaming News Today

Disney’s approach to rolling out an ad-funded tier on Disney+ will “determine the future” of ad loads and ad formats on all streamers, according to industry commentators.

Netflix has confirmed the feature was in the early stages of development. 

Cloud gaming market are Amazon Web Services Inc., Electronic Arts, Inc., Apple, Inc., Google Inc., International Business Machines Corporation, Intel...

Disney+ has confounded pundit declarations that streaming is struggling after signing on an impressive 7.9 million subscribers during the last quarter.

ITV has posted a solid start to the year with ITV Studios (23%), total advertising (16%) and digital revenues (24%) all recording double-digit growth.

Last month Netflix finally answered advertisers’ prayers by saying it would introduce ads to its platform after a decade of resisting. Although the news was met with excitement, it’s clear Netflix has a task on its hands with complex barriers to overcome. We catch up with The Drum’s Future of TV advisory panel, which has a few questions for Netflix.

As part of The Drum’s ramped-up TV coverage, media editor John McCarthy and TV reporter Hannah Bowler have launched a podcast series, TV Talks. This week we digest the introduction of ads on Netflix uncovering the multiple barriers that stand in its way.

Disney is embracing advertising on its jet-fueled rise into the streaming stratosphere. But as more scrutiny comes to the world of CTV, data clean rooms are how it is ensuring data doesn’t leave the platform. Dana McGraw, vice-president of audience modeling and data science, explains.

Awards recognize innovation and excellence in Media & Entertainment technology

Connected TV (CTV) offers marketers the best of both worlds; it has the direct targeting of online, as well as the reach and high ad completion rates that come with TV – which is great, but which way do you measure it?