Vidya Sethi News Today

Here’s how body-positive brands are updating bra tops to make them more functional and comfortable

India is warming up in style, comfort and affordability become top priority Indian activewear segment is getting active of late. (Representative Image) Synopsis Indian entrepreneurs are seeking inspiration from their own personal activewear needs. It was her quest for the perfect sports bra — snug not suffocating, modest not dowdy, functional yet cotton — that made Vidya Sethi start a company. MaiKai makes bespoke cotton sports bra, and Sethi says the brand is arguably the only one that doe...