Why it pays for advertising to be enigmatic
The most effective ads leave a gap for the audience to join in on the messaging, by giving them the respect to work it out themselves
Source: creativereview.co.uk
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Stay updated with breaking news from Vikki Ross. Real-time updates on events, politics, business and more.
How should creatives really feel about AI?
Everyone is talking about AI, but what should creatives really expect from the technology? We get stuck in via the latest edition of CR’s podcast
Source: creativereview.co.uk
Say hello to the latest annoying advertising trend
Are copywriters copying each other?
Source: creativebloq.com
Pepsi's huge marketing fail proves the importance of careful editing
The $33 million-or-a-jet lawsuit was totally avoidable.
Source: creativebloq.com
A cloud of grief comes over Twitter as it bids farewell to Dan Wieden
The man who has won several awards and accolades was however quite weary of the spotlight.
Source: techstory.in
Gerety Awards 2022: Four shortlists from India | Advertising
Dentsu Webchutney, Lowe Lintas, Unilever and VMLY&R get a shortlist each
Source: campaignindia.in
P&O ad campaign distances itself from ferries – Travel Weekly
P&O Cruises has distanced itself from P&O Ferries in a new ad campaign after the latter received a slate of bad press when it fired 800 staff via Zoom.
Source: travelweekly.com.au
Brands Unite To Display Solidarity With Ukraine
In reaction to the ongoing crisis in Ukraine, from today (March 11) brands including Yo! and Oliver Sweeney are coming together to display the Brand Solidarity logo on as much of their marketing material as possible.
Source: thedrum.com
BITE Voices | Copywriting champion Vikki Ross signs on as ambassador for the Gerety Awards
The Gerety jury in London will be led by Ross.
Source: creativebrief.com