What started as a project between Japanese telco KDDI and Tokyo district Shibuya to create a digital twin city and prove the power of 5G has blossomed into a full-scale metaverse experiment. The Drum speaks to Geometry Ogilvy Japan about the lessons learned from creating one of the world’s first ‘linked cities.’
July 20 2021, 12:45 pm | BY Kim Shaw | No Comments
Virtual Shibuya – the virtual town officially certified by Shibuya City, for the Shibuya 5G Entertainment Project celebrates its first anniversary with the expansion to “Harajuku”. The new virtual e-commerce experience, labeled V-Commerce, captures the district’s rich cultures of music, art, and fashion with its exclusive virtual shops and entertainment.
The pioneering Japanese virtual platform was launched in May 2020, with an opening event in 2020 bringing over 50,000 people together in front of the famous Shibuya intersection.
To celebrate its first anniversary, the new experience was created by “au by KDDI”, Japanese telecommunications brand and launched with an event called “Virtual Harajuku au 5G POP DAY OUT 2021” in May. The event brought together a star-studded cast, including Japanese household names like Neo and Kyary Pamyu Pamyu who made her debut on the streets of Harajuku with her unique fas
Tokyo s Harajuku neighbourhood has been turned into a virtual shopping experience thedrum.com - get the latest breaking news, showbiz & celebrity photos, sport news & rumours, viral videos and top stories from thedrum.com Daily Mail and Mail on Sunday newspapers.