Vishnu Packaging News Today

Shah Rukh Khan, Ajay Devgn, Virender Sehwag, and Aamir Khan dominate IPL ads. Ad volumes decrease by 23%. Film stars, non-celebrity ads rise. Top ad categories include Ecom-Gaming, Pan Masala. Sporta Technologies major advertiser.

The latest TAM Sports report finds the Indian Premier League (IPL) remains a pivotal period for advertisers.

FMCG advertising in Digital up 7x during 2023 over 2019: TAM Media

Television recovers to show 3% growth in 2023 over previous year.

The top five categories present in IPL 2024 together comprised 52% share of ad volumes, with Ecom-Gaming leading the list. The Ecom-Gaming category dominated the category list in all 15 matches of IPL 2024. Apart from Ecom-Gaming, the top five categories included Range of Food Products, Pan Masala, Cellular Phones-Smart Phones, and Securities/Sharebroking Organisation.

The report also highlights that volume of ads featuring celebrity endorsements increased by 55% in ICC CWC’23 as compared to the last edition of ICC CWC’19.

LIC of India topped the list of advertisers in Jan-Jun’23, followed by Maruti Suzuki India

75 new brands, 16 new categories on TV as 60% of IPL 16 gets completed: TAM

IPL 16 - TV ad volume share of celeb endorsed ads up 36% after 29 matches: TAM

70 new brands, 16 new categories advertised on TV in 35 matches of IPL 16