Visual Publicity News Today

Spends Rs 12 crore on political ads between Feb. 1 and March 27

The interim budget, also referred to as the Vote of Account, is not typically associated with major policy changes.

The Digital Advertisement Policy of 2023, released by the Central Bureau of Communication on Friday, lays down the requirements for empanelling websites, mobile applications, digital audio platforms, streaming platforms and social media platforms so that they can display government advertisements. | Latest News India

One of the key reasons for looking beyond legacy media, officials said, was the ability of social media to better reach the target audience for particular schemes.

Leading ad agencies, on their part, have started setting up micro teams to make blueprints for these parties, identifying influencers and YouTubers for communicating on Facebook, Instagram and Twitter, and developing separate strategies to target voters, even in small constituencies.

The woman, Renu Sinha (61), was a lawyer at the Delhi High Court. Her husband, Nitin Nath Singh, is a former Indian Information Service (IIS) official.

Between April 2015 and July this year, the Modi government issued ads worth Rs 180 crore in Rajasthan.

The CAG report, on the performance audit of the NSAP from 2017-18 to 2020-21, was tabled in Lok Sabha on Tuesday.

Recently, Hon’ble Justice B.V. Nagarathna, speaking at an event on “A free and balanced press: sentinel of democracy”[1] stressed the importance of a free and balanced press. She discussed the growing...

Top news organisations have seen revenue from such ads fall by nearly 90 percent over the last six years.