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Tata Group extends IPL title sponsorship rights till 2028 for Rs 2,500 cr

IPL was an expensive buy for Vivo, for Tata it could be a better fit

The handset company makes way for the Tatas, a conglomerate with not only deeper pockets, but also a slew of companies under its belt. Experts argue Tata can gain a lot from the title sponsorship.

Tata Group Replaces Vivo As IPL title Sponsors For 2 years; BCCI Set To Reap A ₹1124cr Windfall

Tata Group Replaces Vivo As IPL title Sponsors For 2 years; BCCI Set To Reap A ₹1124cr Windfall
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EXCLUSIVE: Tatas set to get right-to-match the highest bid for 2024 IPL title sponsorship

BCCI has favourably considered a request by the Tatas for a long-term association with IPL and would offer India’s the conglomerate a right-to-match a higher offer in bids for the title sponsorship for 2024-28.

IPL was an expensive buy for Vivo, for Tata it could be a better fit

The handset company makes way for the Tatas, a conglomerate with not only deeper pockets, but also a slew of companies under its belt. Experts argue Tata can gain a lot from the title sponsorship.

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