The handset company makes way for the Tatas, a conglomerate with not only deeper pockets, but also a slew of companies under its belt. Experts argue Tata can gain a lot from the title sponsorship.
Tata Group Replaces Vivo As IPL title Sponsors For 2 years; BCCI Set To Reap A ₹1124cr Windfall swarajyamag.com - get the latest breaking news, showbiz & celebrity photos, sport news & rumours, viral videos and top stories from swarajyamag.com Daily Mail and Mail on Sunday newspapers.
BCCI has favourably considered a request by the Tatas for a long-term association with IPL and would offer India’s the conglomerate a right-to-match a higher offer in bids for the title sponsorship for 2024-28.
The handset company makes way for the Tatas, a conglomerate with not only deeper pockets, but also a slew of companies under its belt. Experts argue Tata can gain a lot from the title sponsorship.