Bright future for aviation in Italy and the new Alitalia eturbonews.com - get the latest breaking news, showbiz & celebrity photos, sport news & rumours, viral videos and top stories from eturbonews.com Daily Mail and Mail on Sunday newspapers.
Smart marketers are increasing budgets on design front to drive preference, desire for products: Lulu Raghavan of Landor & Fitch India
In a candid conversation with BestMediaInfo.com, Raghavan, Managing Director, Landor & Fitch India, discusses how the business for the re-imagination of brands or the creation of new brands is booming. She also talks about the recent integration of the two agencies
Lulu Raghavan
Multiple reports say that up to 94% consumers are influenced by their trust in a brand when it comes to product innovation. Part of it is packaging and designing, which are not only considered as an extension of the brand but also a bearer of the brand message. Though still underestimated by many companies, the perspective and focus of marketers on this aspect seems to be evolving over the years.
Of late there has been renewed interest in Ian Fleming’s spy masterpiece, James Bond 007. In fact, this has happened repeatedly since the very first Bond movie hit the silver screens in the 1960s. Sadly, Sean Connery, the original James Bond, has passed away, and No Time to Die, the 25th Bond movie and the fifth and final time we will see Daniel Craig as 007, has been delayed thanks to the ‘rona.
This renewed interest does not only attract the boomer die-hards who were mesmerised with the release of Dr No way back in 1963, featuring a dapper and handsome Sean Connery. Since then, we have had George Lazenby (who?), then back to Sean Connery, then Roger Moore, Timothy Dalton, Pierce Brosnan and Daniel Craig.