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More than 100 million Marlene® apples make their debut with new image

More than 100 million Marlene® apples make their debut with new image In the International Year of Fruit and Vegetables, more than 100 million apples will bring a splash of colour to greengrocery departments the world over with Marlene®’s new look. After the conclusion of the digital contest run by the VOG Consortium to celebrate the South Tyrolean apple’s 25th birthday, the time has now come for the winning artwork, by artist Francesca Cito, to make its market debut. “Marlene®’s new...
Hannes Tauber Francesca Cito Walter Pardatscher Consortium Marketing International Year Of Fruit International Year

The face of Marlene® for 2021 campaign

The face of Marlene® for 2021 campaign A beautiful and dreamy nymph in a fairytale setting, surrounded by lots of varieties of apples and the Alps in which they grow. This was the theme chosen by Francesca Cito for the winning artwork of the Marlene® digital contest launched in the autumn by the VOG Consortium to celebrate the brand’s 25th anniversary. The work was chosen by a jury of experts from the over 6000 competition entries submitted between 15 September and 15 November by artists f...
South Tyrol Trentino Alto Adige Sabine Oberhollenzer Jessica Sabatini Christina Widmann Gallo Rosso

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