Wanda Teo News Today

A veteran PR expert says the DOT's biggest mistake is cutting ties with DDB Philippines, adding that it solidifies the department's reputation of throwing companies it worked with under the bus

From 'It's More Fun' to 'WOW Philippines' – here's how the country's identity has evolved

Remember the viral memes by Filipinos using the 'It's more fun in the Philippines' campaign? While those were a big hit then, the Department of Tourism says the shifting landscape demands a new branding strategy.

IT’S still more fun in the Philippines, but should we state the obvious? Tourism Secretary-designate Christina Garcia Frasco confirmed that a new brand campaign will be launched next year, and was confident that the Department of Tourism’s (DOT) budget will be substantially increased to accommodate the creative changes that need…

Outgoing Tourism Secretary Bernadette Romulo-Puyat will take on a new role as a deputy governor of the Bangko Sentral ng Pilipinas (BSP).

MANILA (Philippine Daily Inquirer/Asia News Network): After naming key members of his economic team last week, President-elect Ferdinand Marcos Jr identified on Monday (May 30) five more officials joining his Cabinet, including the spokesperson of Vice President-elect Sara Duterte.

Philippines’ obsession with beauty pageants 910952 Girlie Linao - The suspense over who will be the next Miss Universe has people on edge in the Philippines, a country obsessed with beauty pageants, ahead of Monday’s coronation. Filipinos have been in a frenzy for the past two weeks, thronging events attended by the 86 contestants. Even the acerbic and tactless Philippine President Rodrigo Duterte was tongue-tied when the women visited the Malacanang presidential palace days before the fina...