Warc Effective 100: The world's most effective campaigns and companies
The Warc Effective 100 is a global benchmark of the world’s most awarded campaigns and companies for effectiveness...
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Purpose, tech & social influence key tactics to effective advertising
Grey Advertising Africa and WPP Liquid launches a twin-twin video campaign packed with double takes and signature Savanna dryness...
Source: bizcommunity.com
Research find strong client-agency relationships lead to more effective work
Testing is shorter than last year, with each team only getting three days....
Source: bizcommunity.com
AB InBev named the world's most effective marketer
South African manufacturing activity improved in October, but rolling power cuts and a crippling strike at freight rail and ports company Transnet prevented a stronger recovery...
Vaughan Croeser Castle Lite Switch To Renewable Energy Carling Black Label Bride Armour Campaign Effie Awards Carling Black Label Global Effie Effectiveness Index
Source: bizcommunity.com