Online community builder Higher Logic recently announced its acquisition of Vanilla, a Canadian cloud-based community software company.
Headquartered in Rosslyn at 1919 N. Lynn Street, Higher Logic creates online forums for companies, nonprofits and member-based organizations. By acquiring Vanilla which helps brands engage customers and increase their loyalty while reducing costs the company said it will be able to serve more customers than any other community solution of its kind.
“At a time when human connection is more important than ever, Higher Logic will expand its offering to customers across new markets and geographies,” the company said in a press release. “Together, Higher Logic and Vanilla will give its customers more choices with purpose-built community engagement solutions that meet the needs of their use case, industry and users.”