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Colors partners with Seagram's Imperial Blue and Wavemaker India for its latest new year's campaign

Mumbai: This New Year, Seagram’s Imperial Blue packaged drinking water has partnered with Colors and Wavemaker India to launch AI technology-driven personalised new year greetings. The campaign will feature celebrities from its last two co-created campaigns – Karan Kundra, Pratik Sehajpal, and Nishant Bhat. This is the first time a brand in this category has used AI technology
Ishwindar Singh Pratik Sehajpal Vivek Mohan Sharma Karan Kundra New Year Imperial Blue

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