Advertising generates most profit after first 13 weeks of a campaign
Study shows time matters when considering the effectiveness of ad campaigns.
Source: mmm-online.com
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Print beats other media channels to deliver largest ROI
As reported in The Media Leader today, the latest research from Thinkbox reveals that print delivers the highest ROI for advertisers, both in the long term (£6.36 per £1 invested) and short term (£2.74 per £1 invested)...
Source: abc.org.uk
From schoolchild to Outdoor Media Awards judge #1
Outdoor Media Awards 2024 judges reveal who they were growing up - and how they will be approaching the judging process
Source: campaignlive.co.uk
Tern teams with government for LinkedIn business show
Tern Television has collaborated with the Department for Business and Trade on a five-part doc series for LinkedIn’s live ‘Events’ platform.
Source: televisual.com
The Drum | Audible Promotes Comedy Podcasts With Tragically Funny Ad
The work from creative agency Fold7 focuses on light-hearted moments of escapism.
Source: thedrum.com
How I Became: Richard George, Managing Partner, Wavemaker UK
Wavemaker UK has offices in London and Manchester.
Source: prolificnorth.co.uk
How I Became: Richard George, Managing Partner, Wavemaker UK
Wavemaker UK has offices in London and Manchester.
Source: prolificnorth.co.uk
Geography: The humble key to data freedom
By using location as a data matching tool, marketers can pinpoint audiences to drive conversions and achieve sustainable growth
Source: campaignlive.co.uk
We need to talk about advertising and sustainability
Wavemaker North's Lucy Cook on how the advertising industry can have a powerful impact on consumer behaviour.
Source: prolificnorth.co.uk
Avon Cosmetics names new media agency
Wavemaker UK has won a competitive 3 month pitch for Avon Cosmetics.
Source: prolificnorth.co.uk