Marketers can manage 'feature creep' so consumers feel less intimidated by too many features in a product
Wifi-enabled washing machines. Voice-controlled microwaves. App-enabled TVs, vacuum cleaners, and even window blinds you can control from the comfort of your couch.
Wayne Hoyer Nina Pecornik Jamesl Bayless Williams Farrish Fund Journal Of The Academy Marketing Science Fund Chair Free Enterprise
Source: phys.org