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As not only ways to generate business, but also to cement the loyalty of our customers. >> while richard braddock is attracting new customers, michael wu is looking for ways to keep his coming back. >> we receiver over half a million customers every day, and we see these mainly as a transaction, a number, but wed like to do much more than that. wed like to put a face to these numbers. >> today he believes hes found the way to do just that. >> [ speaking e way to do just that >> [ speaking