We Slurp News Today

Light coffee. and 40% of those, thats whats missing for them. so 40% of the customers are saying we want more blond coffee. so im going to have you be one of those 40% customers. so were going to smell it first. >> okay. what should i be looking for? >> what youre looking for in blond roast versus other coffees youve probably smelled before is exactly, its not as roasty. so the roast flavor, the roast aroma, is really just supporting the coffee flavor. >> okay. so if you smell the medium roast y...

>> i tried. >> and now slurp the second coffee. slurp the medium roast. >> and what does slurp do? besides sound terribly -- >> youre aerating. you want to make sure -- remember that through the nose is where you get most flavor. not through your tongue. so we want to slurp it across to aerate your palate, to make sure you got the full experience. >> so we smell, we slurp, and then everybody has a different geography of our palate. so how does that play into -- >> so youre going to identify wher...