Web Addressability Network News Today

Google Topics: Press Gazette explains the tech giant's latest post-cookies privacy proposal and how could it affect publishers.

Is this a win or a setback for digital-advertising rivals?

These advertisers and tech experts are hashing out how targeting and measurement will work in an internet without cookies.

CMOs top 8 martech stories for the week - 8 April 2021 All the latest martech, customer and adtech news from Qualtrics, Impact, Demand Science, DeepIntent, SWAN, Denodo, ID5 and Pipeliner CRM Qualtrics announces new customer experience solutions Experience Management (XM) platform, Qualtrics, has introduced new solutions designed for companies to acquire new customers and build loyalty with existing customers. The new solutions include Relationship Health, a continuously updated view of the...

Users who visit publishers signed up to the SWAN, which is aiming to be operational this summer, will only be asked to consent to personalised marketing once – with their choice then carrying over to all the other websites involved.   With that privacy message publishers would be able, if they choose, to explain to their readers why personalised ads help them make money and fund more journalists – where at the moment this value exchange is never explained. A unique identifier enables the p...