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users guarantees, too. i think it will mean more things like that over time, but that s how you approach innovation, too. google recently announced changes to its chrome browser to protect consumer s privacy. the privacy sandbox will prevent an individual s web browser being tracked and use a new set of tools to allow digital advertising to be targeted. some of your colleagues in europe tell me that this idea of the privacy sandbox is going to be a really critical moment in allowing google to do what it does without needing so much users data. can you explain how much of a leap privacy sandbox is and why it should reassure some people? because, as we ll get onto, there are others that worry it will actually consolidate your power further. like i gave the example around federated learning and google keyboard, i think we can invest in privacy preserving technologies which still allows us to give users the benefits they want, allows business models to exist

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