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Shoes. and i adorned the tops of the straps with a bunch of fun, funky buttons. they got sent off to an art competition. did not do well. got sent back to my parents house. and my parents have always been so supportive. >> reporter: it became a hit among female admirers. >> put a new snap on. >> reporter: theyre called switchflops. interchangeable straps created by the aspiring entrepreneur lindsay phillips herself. >> even though they didnt get to the art competition, taking the idea and saying...