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China sees rising passion for Guochao consumption

By Peng Xunwen Guochao - a fashion trend translated as "China-chic" has swept through Chinese consumers, especially the younger ones, as they are gaining more confidence in "made in China" products. The trend is seen in many aspects today, including music, art, construction, furniture, costumes, food and other everyday commodities.…
Wei Jing South Korea Peng Xunwen Jin Yuanpu Chinese Academy Of Social Sciences Mckinsey Company

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