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Music Business Worldwide
April 1, 2021
Som Livre artist, Marilia Mendonça, has over 13 billion views of her channel on YouTube
We told you so. Last month, MBW predicted that Som Livre, owner of the biggest domestic-born record label in Brazil, was set to be acquired by a major music company.
Our sources informed us the price of the deal would likely land somewhere around $250 million to $300 million, and that all three majors had kicked the tires of the firm.
Now we know who got it: Sony Music Entertainment has today (April 1) confirmed that it has agreed a deal to acquire Som Livre for an as-yet-undisclosed fee.
Marcelo Soares will stay on as CEO of Som Livre, which he has run since 2007.
Founded in 1969 by music producer
João Araújo, Som Livre initially focused on releasing soundtracks for Globo’s soap operas and continued to specialize in compilations. A decade ago, the label shifted its strategy to developing and managing artists and became the largest producer of music in Brazil, where local music represents almost 70% of total consumption.
Today, the label is home to more than 80 artists, including massive sertanejo act Jorge & Mateus, forró star Wesley Safadão and Latin Grammy-nominated singer-songwriter
Maria Gadú. Som Livre artists had five out of the top 10 songs in Brazil in 2020, according to the IFPI 2021 Global Music Report. They included