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MBW confirms that Brazil's CADE has given the green light…

Henrique & Juliano Universal Music Group is deepening its offerings in Brazil. The worlds largest recorded music company is launching a label and artist services division of Virgin Music in the country and is partnering for global distribution and marketing with WorkShow, one of Brazil’s leading sertanejo music management companies. Virgin Music’s newly launched division, which will be based in Universal Music Brazil’s headquarters in Rio de Janeiro, will focus on supporting the next wave...

Marcelo Soares will stay on as CEO of Som Livre, which he has run since 2007. Founded in 1969 by music producer João Araújo, Som Livre initially focused on releasing soundtracks for Globo’s soap operas and continued to specialize in compilations. A decade ago, the label shifted its strategy to developing and managing artists and became the largest producer of music in Brazil, where local music represents almost 70% of total consumption. Today, the label is home to more than 80 artists, inc...

Music Business Worldwide April 1, 2021 Som Livre artist, Marilia Mendonça, has over 13 billion views of her channel on YouTube We told you so. Last month, MBW predicted that Som Livre, owner of the biggest domestic-born record label in Brazil, was set to be acquired by a major music company. Our sources informed us the price of the deal would likely land somewhere around $250 million to $300 million, and that all three majors had kicked the tires of the firm. Now we know who got it: Sony Music...

While it’s true that hip-hop and Latin music have dominated Billboard’s global charts since their September launch, pop music is far from monolithic. “There are two sides to the coin,” says YouTube trends manager Kevin Meenan. “On one hand, music has become super global and is traveling like never before. But we’re also seeing that local music still really resonates locally.” In fact, the hitmakers in most countries are local, according to the findings of a YouTube analysis of th...