The 'halo effect' that means Aldi will keep making copycat products
Aldi’s face-off with Marks & Spencer over a light-up gin bottle is just the latest copycat spat the discounter has faced
Source: independent.co.uk
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'I spent £40 at little-known discount shop - I saved money but it wasn't all cheapest'
We spent £40 on Discount Dragon and tried to pick out items you would generally buy during your weekly shop, along with a few treats - so how much did we save?
Office For National Statistics National Statistics Discount Dragon Heinz Tomato Ketchup Heinz Mayonnaise Elbow Grease
Source: mirror.co.uk
Supermarket pro shares savvy own-brand swaps as items are 'remarkably' like branded ones
A new Channel 4 documentary series will lift the lid on the secrets behind supermarket's own-brand products amid the cost of living crisis, where people are making savvy shopping swaps
Source: mirror.co.uk
Brand expert says Lidl losing chocolate bunny legal battle could be end for supermarket knock-offs
EXCLUSIVE: Brand expert Jessica Andrews said that the ruling is an opportunity for the UK to bring into focus that this is not an acceptable practice and end supermarket knock-offs.
Source: dailymail.co.uk
I lived on ASDA's Just Essentials range for a day but some swaps were better than others
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United States United Kingdom Martin Lewis Nottinghamshire Live Community Reporter Keimae Blake Just Essentials Just Essentials Range
Source: getsurrey.co.uk
Opinion: Why IP owners need consumer laws as backup
Giving brands the power to cite consumer protection laws may boost their enforcement efforts and get the public onside in IP wars
United Kingdom John Noble Marks Spencer British Brands Group United Kingdom Based United Kingdom Specific
Source: managingip.com