While Dry January News Today

Non-alcoholic spirit brand Ritual Zero Proof is tapping into the demand for more artisanal and craft mocktails with the release of its aperitif, as the overall market sees new growth from health-conscious and younger consumers, brand CEO and founder Marcus Sakey told FoodNavigator-USA.

Non-alcoholic spirit brand Ritual Zero Proof is tapping into the demand for more artisanal and craft mocktails with the release of its aperitif, as the overall market sees new growth from health-conscious and younger consumers, brand CEO and founder Marcus Sakey told FoodNavigator-USA.

National Drink Wine Day was established some 16 years ago by Todd McCalla, a man who works in real estate.

By Kate Johnson, founder, Highball Cocktails2021-02-23T10:05:00+00:00 Source: Unsplash When it comes to the low & no category, familiarity and great taste is a recipe for repeat custom Dry January is behind us for another year. While in the past the temptation could have been to push low & no alcohol brands to the back of the shelf until Sober October, these are the very products driving the drinks category to become worth the £68bn it is today. From the 6.5 million who took part in...

Dry January: How giving up alcohol for 31 days can improve your health After a season of indulgence, going sober for January is great for your body. Getty Images As the New Year approaches, many will resolve to drink less alcohol or give it up completely. If you cant fathom the thought of going the whole year without your favorite adult beverage, consider Dry January instead.  This popular annual tradition involves a short-term commitment to ...