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March 15, 2021
Volkswagen CEO Herbert Diess Max Senges traded the visionary buzz of Silicon Valley for an old-school German industrial centre bracing for a dramatic overhaul. As head of a new coding school in Wolfsburg, the former Google researcher is a small but important part of Volkswagen’s massive push into software. The strategy — involving more than US$30-billion in investment and multiple projects and partnerships — is critical to catch up to Tesla and counter the existential risks posed by the a...
March 14, 2021
MAX Senges traded the visionary buzz of Silicon Valley for an old-school German industrial center bracing for a dramatic overhaul. As head of a new coding school in Wolfsburg, the former Google researcher is a small but important part of Volkswagen AG’s massive push into software. The strategy - involving more than $30 billion in investment and multiple projects and partnerships - is critical to catch up to Tesla Inc. and counter the existential risks posed by the automotive ambitions of Appl...