Why Amul News Today

Opposition parties have been latching on the Amul vs Nandini row in the poll-bound state and the leaders of the ruling Bhartiya Janata Party (BJP) have been making statements that the Amul is not entering the state.

The current price inflation in milk is mainly due to a shortage of fat. It has led dairies to hike full-cream milk prices or to cut fat content through rebranding of existing products. Also, milk does not attract GST, while fat and powder used in reconstitution does, an anomalous situation for which the consumer ultimately pays.

Rahul Gandhi on Sunday bought a Nandini ice cream and termed the the flagship brand of Karnataka Milk Federation (KMF) as the states pride.

The Karnataka Milk Federation, which recently opened a few outlets in Kerala, has announced a plan to allow franchise outlets across the state.

The Karnataka Milk Federation, which recently opened a few outlets in Kerala, has announced a plan to allow franchise outlets across the state.

The protest came as the issue continued to gain traction on social media platforms, and amid a political slugfest over the issue which has grabbed national headlines.

“We work closely with Nandini on several accounts," Amul MD Jayen Mehta told The Indian Express.

Amuls move is being seen by many, especially opposition parties, as a threat to KMFs famed dairy brand Nandini. They also see it as an attempt to trample upon KMF, amid a narrative around its merger with Amul.

68 percent of the consumers agreed to paying more for same quantity and brand, while 6 percent switched to a lower cost brand or local supply source.

Amul, Mother dairy have increased the price of milk and have stated reason as to why.