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We have inspirational moments daily. These moments often turn into experiences and interactions we have with brands.

PHOTO: Grant Cai In her book "Addiction by Design," anthropologist Natasha Schüll shows how slot machines manage to put users in a special state of consciousness, where worries, fears and awareness of the environment and themselves disappear. She describes a special different level of consciousness that is actually the real reward from the game, a kind of trance state that allows for disconnection from the here and now, while awareness of time, place and even the sense of self disappear al...