Wilbert Tedja News Today

Makan News - It was his favourite childhood snack, so when Mr Wilbert Tedja decided on a start-up in the food and beverage industry, baking and selling cinnamon rolls was a natural choice. The rolls are made fresh at the Rrooll kiosk which opened last month at Jewel Changi... Read more at www.tnp.sg

  Wanting to recreate the incredibly addictive rolls of his childhood, Tedja embarked on over six months of developing recipes and methods, including the selection of flour and pairing ingredients, as well as rolling and shaping techniques before achieving the right formula. Interestingly, the name rrooll was created based on the forward-backward kneading motion involved in making the dough that rhythmic, gentle action that stretches and massages the dough. The use of the double r, o and l le...