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The Sweetshop founding partners become co-CEOs

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Founding Partners Melanie Bridge and Sharlene George Usher The Sweetshop into New Era

Founding partners Melanie Bridge and Sharlene George usher The Sweetshop into new era

Over two decades ago award-winning director Melanie Bridge, producer Sharlene George and chairperson Paul Prince started the New Zealand-based production company The Sweetshop. Having steadily grown in prominence and impact, it became the award-winning powerhouse the industry is familiar with today.

Founding Partners Melanie Bridge and Sharlene George Usher The Sweetshop into New Era

Little Black Book, The long-time creative collaborators have been appointed global co-CEOs, making Sweetshop fully female-led

Good times: Sweetshop entertains Singapore friends

After a couple of years of travel restrictions that felt like forever to a lot of us, the Sweetshop team has finally made its way back for a visit to Singapore last week.

Laura Geagea elevated to Sweetshop's Regional Managing Director of China, Asia & MENA

Sweetshop has announced the elevation of Laura Geagea to Regional Managing Director of China, Asia and MENA.

'Heat Happens': Sprite launches first-ever global brand platform and refreshes visual identity – Campaign Brief Asia

Think of the last time you had to wait in a seemingly endless line, lost your Wi-Fi connection during a key scene in your favorite show, or took a chance on that extra-spicy dish. Did you surrender to the heat, or keep your cool? Sprite's new global campaign was developed by WPP's Open X, with creat

'Heat Happens': Sprite launches first-ever global brand platform and refreshes visual identity – Campaign Brief

Think of the last time you had to wait in a seemingly endless line, lost your Wi-Fi connection during a key scene in your favorite show, or took a chance on that extra-spicy dish. Did you surrender to the heat, or keep your cool? Sprite's new global campaign was developed by WPP's Open X, with creat

Sweetshop signs director Zac Ella for representation in Australia

Global production company Sweetshop has signed director Zac Ella for representation in Australia. Ella is a multi-talented director with a passion for finding new ways to approach film. With a fun on-set presence and knack for drawing the light-hearted beats out of briefs, he brings a fresh an

This week's Best Ad Jobs @ TheBestAdJobs.com – Campaign Brief

Each week Campaign Brief posts positions available within the Australasian and Asian advertising, media and marketing industry through TheBestAdJobs.com, a joint initiative of Bestads and Campaign Brief. Ads only cost $50 and appear on all CB Blogs (Aust, NZ, Asia) plus internationally on bestadsont