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Heat Happens : Sprite launches first-ever global brand platform and refreshes visual identity – Campaign Brief Asia

Think of the last time you had to wait in a seemingly endless line, lost your Wi-Fi connection during a key scene in your favorite show, or took a chance on that extra-spicy dish. Did you surrender to the heat, or keep your cool? Sprite's new global campaign was developed by WPP's Open X, with creat

Heat Happens : Sprite launches first-ever global brand platform and refreshes visual identity – Campaign Brief

Think of the last time you had to wait in a seemingly endless line, lost your Wi-Fi connection during a key scene in your favorite show, or took a chance on that extra-spicy dish. Did you surrender to the heat, or keep your cool? Sprite's new global campaign was developed by WPP's Open X, with creat

Coca-Cola uses real-life stories in 2021 Chinese New Year ad

By amit bapna-02 February 2021 05:22am Coca-Cola s CNY 2021 campaign You may not be anywhere near the office water cooler right now, but we still want to spotlight the most talked about creative from the brands that should be on your radar. Today, we look at Coca-Cola’s Chinese New Year ad. Coca-Cola has launched its Chinese New Year campaign, ‘CNY Confessions’, based on some real-life stories exploring the meaning of Chinese New Year, in a world that changed with the pandemic. The campaign, conceptualised by Mccann Worldgroup Shanghai, is a pastiche of three independent stories of three young citizens living in China.

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