It's only February, but we've already seen several significant acquisitions in the games industry in 2021, with EA's purchase of Glu Mobile for $2.1 billion the biggest so far. The acquisition of Glu is EA's largest investment in a mobile studio, and follows the acquisitions of Jamdat, Chillingo, Hands-On Mobile and Industrial Toys.
We decided to take a deep dive into some of Glu's top-grossing titles to understand what drove EA's decision. Beyond the apparent dynamics of revenue generation, we also wanted to see how the Glu portfolio enhances and strengthens EA's roster in terms of target audience fit, motivations and other factors.