Here's why Glu is an excellent strategic fit for EA
Its only February, but weve already seen several significant acquisitions in the games industry in 2021, with EAs purchase of Glu Mobile for $2.1 billion the biggest so far. The acquisition of Glu is EAs largest investment in a mobile studio, and follows the acquisitions of Jamdat, Chillingo, Hands-On Mobile and Industrial Toys. We decided to take a deep dive into some of Glus top-grossing titles to understand what drove EAs decision. Beyond the apparent dynamics of revenue generation, we also ...
Source: gamesindustry.biz