Will Eke News Today

In today's competitive landscape, fostering diversity, equity and inclusion isn't just a moral imperative — it's a strategic advantage. Fresh off the back of our...

For any seasoned marketing and BD professional, it can be tempting to make the move into the world of consulting and set up as a sole trader. While there are rewards to...

Ensuring that clients align with a firm's values is vital for a successful legal rebrand. Actively listening to clients, crafting compelling brand narratives, and fostering a cohesive...

Developing an effective bid strategy is key to the success of any legal business development function, yet the process often goes into a black box and isn’t fully leveraged by firm...

Developing an effective bid strategy is key to the success of any legal business development function, yet the process often goes into a black box…

The role of Communications is the linchpin of effectively managing a law firm’s brand and reputation, not to mention being a key player in the development and success of a firm’s...

Every law firm is at a different stage of professionalizing its approach to business development. Today, Will Eke has the pleasure of talking to Nicole Miles the Chief Clients & Markets...

On our recent CMO Series Webinar, Will Eke was delighted to be joined by Michael Rynowecer, Founder and President of The BTI Consulting Group, to delve into their insights on CMO...

In the changing landscape of legal marketing and business development, the importance of a growth mindset cannot be overstated. This episode of the CMO Series Podcast...

Perceived resistance from clients and a strong focus on billable hours could explain why law firms have been slower to adopt client listening programs. Today on the...