Page 2 - Will Eke News Today

The pivotal role of marketing and communications in successfully launching the news of a law firm merger cannot be underestimated. Striking the right balance between client-centric...

Diversity, Equity and Inclusion. Nearly all law firms have a DEI policy in place but how many are truly progressive when it comes to creating an inclusive and equitable environment for...

Diversity, Equity and Inclusion. Nearly all law firms have a DEI policy in place but how many are truly progressive when it comes to creating an…

Client feedback programs are nothing new to law firms. But there are a number of other ways that the CMO and marketing teams can contribute to enhancing the client service experience. ...

Many firms are looking to gain a competitive advantage by being closer to their clients, but client-facing business development roles are no longer the sole responsibility of lawyers. ...

Business development is a relatively new career path. Knowing exactly how to build a career and what is best practice for establishing yourself in the industry is not easy for business...

Every firm is trying to get closer to clients and build their profile in particular industries. In this episode, Will Eke is lucky to be joined by Lee Garfinkle, Chief...

In this episode of Passle's CMO Series podcast, Will Eke is joined by Beth Huffman, Director of Marketing at Nelson Mullins, to discuss how to approach talent as a marketing leader in a...

In this edition of Passle's CMO Series podcast, Will Eke is joined by Amy Shepherd, Chief Marketing and Business Development Officer at Ballard Spahr. Together they...

In this episode of Passle's CMO Series podcast, Will Eke is joined by Despina Kartson, CMO at BakerHostetler. Will and Despina discuss business development leadership in...